“I wear my passion on my sleeve and when I have no sleeve I wear my passion on my arm.” – Ann Tatarelli
Hello BOLD One.
I’m ANN TATARELLI ULRICH – Private Personal Power Advisor For Women & Founder of BOLDership™
Thanks for stopping by.
Has your life included a few twists and turns, too? Looking back from here? I wouldn’t change a thing. Would you?
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ANN TATARELLI ULRICH – MY BOLD BIO
⚡️From Rookie to Executive
⚡️From The Runway to The Boardroom
⚡️From Intrapreneur to Entrepreneur
⚡️From Tomboy to Plus Model to Fit Modeling Agency Owner
⚡️Created the 1st Exclusive Garment Fit Modeling Agency in America!
⚡️From Corporate Leadership Keynote Speaker to Chief Brand Officer For Professionals & Executives
⚡️From Inspirational Column Writer to I Got Fired! Party Creator
⚡️From BOLD Success Cards Author to Personal Growth Public Seminars
⚡️From Leadership Consultant to Trusted Advisor Coaching Female Executives In High Stakes Situations
⚡️From Founding Live Show Host as Confidence Builder to BOLD Movement Igniter
⚡️From College Club Soccer Player to Summer Rock Band Singer to Wife Mom Nonna
⚡️From Founder to Co-Founder to Fired to Owner. 😘
⚡️Back to Modeling, now long Salt & Pepper hair!
⚡️2020: During the pandemic, TUESDAYS WITH TATARELLI Weekly Confidence Boosts
⚡️Joined opening team of the smashing success, Lucky Shots Pickleball Club
⚡️2022: Created BOLD BABES Pickleball as passionate tournament player, and WingWoman for Pickleball Women – elevating our game in PB & Life!
⚡️Having ‘tested retirement’ a few times along the way…
⚡️2023: UNretired to create & Host CRAVING GIRL TALK
⚡️Now: Hello BOLD One. Private Personal Power Advisor For Women, Podcast Host, Founder of BOLDership™ at HelloBOLDOne.com
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I appreciate all who’ve mentored me over the years… including many I’ve never met.
Grateful for clients who took a chance a few decades ago on my then-unproven dreams and big BOLD vision as I put my concepts out in the world as various business iterations.
And thankful for early sponsors (mostly men because, let’s face it, there weren’t many women leading back in that day!) who helped open daunting doors I may not have been able to heave open on my own.
Which is exactly why I do not believe anyone is ever truly self-made.
We get where we are by being willing to accept the strong shoulders – and generous wings – offered by those who see in us what we may not yet see.
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Proudest accomplishment in my work so far:
Having the guts, grit, passion, perseverance and crazy optimism!
(amidst serious bouts of failed confidence showing up as self-doubt)
…to dream and DO, imagine, re-imagine, ask for help, create, do more, re-do, show up, and ultimately deliver my best: my Fit Modeling Agency and various iterations of my passionate BOLD body of work over a few decades.
“I’m proud of what each BOLD iteration represented… even when it didn’t all work out.” – Ann Tatarelli
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My BOLD Body Of Work includes:
POSITIVE IMPACT™ | THE BOLD! FACTOR™ | BOLD CONFIDENTIAL™ | BOLD ON THE GO™ | FIT MODEL AGENCY™ | I GOT FIRED! PARTY™ | DO 1 BOLD THING!™ | BEST BOLD U™ | BE BOLD! SEMINARS™ | BOLDERSHIP™ | CONFIDENCE MAKEOVERS™ | TOTALLY TATARELLI™ | TUESDAYS WITH TATARELLI™ | BOLD BABES PICKLEBALL™ | CRAVING GIRL TALK™ | HELLO BOLD ONE™ | CONFIDENCE GLOW UP™ | BOLD BOOST™ | BOLDERSHIP™ | GOOD ENERGY Dance Party
Over decades of work and life… I’ve discovered the BOLD truth that led me here:
The Tough Thing About Confidence?
It’s Up To You.
The GREAT Thing About CONFIDENCE?
It’s Up To YOU!

“Hello BOLD One. Let’s Transform The Angst Of Self-Doubt Into The Power, Beauty & Magic Of Owning This Moment With Confidence… even when it’s easier not to.
Confidence Is Your Superpower!
Keep Becoming Your BEST BOLD YOU.”
– ANN TATARELLI – Professional profile on LinkedIn.
Award-Winning: Business Change Maker, Woman Of Influence, Outstanding Woman In Business, “Voted Best!” Keynote Speaker.
Inspirational Transformational BOLD Self Leadership Keynote Speaker.
Chief Brand Officer, Confidence Catalyst, Movement Igniter.
Discreet Confidante, High Stakes Trusted Advisor.
Magnetic Charisma Builder.
Quiet Confidence Reinforcer.
Confidence WingWoman.
Personal Power Advisor.
Performance Coach.
Reinvention Queen.
Trusted Advisor.
Entrepreneur.
Intrapreneur.
Podcaster.
Influencer.
Innovator.
Inspirer.
Founder.
Leader.
Mentor.
Author.
Owner.
Model.
Wife.
Mom.
Nonna.
BOLD.
Over the years, proud to be named:
! Woman In Business Changemaker by Minneapolis / St. Paul Business Journal
! Woman of Influence by Wells Fargo / Minnesota Monthly Magazine / CBS Radio
! Industry Leader by The New York Times
! Outstanding Young Woman in Business by Rotary International
! “Voted Best Speaker Message Of The Conference!” by Women Engineers at their International Conference For Women In Engineering, San Francisco, CA
… and the best of my Bio… LIFE! saved for last:
! Wife to my college-boyfriend-now-husband-of-46-years, David Ulrich ! Mom to our fabulous all-grown-up son and daughter (Thank You both for all the ways you inspire the best in me!) ! Nonna to our 6 adorable grandchildren. David and I recently changed our life (I’m a big believer that change helps keep us on top of our game! Hope I’m right!) moving from our downtown Minneapolis riverfront condo to living on Deer Run GC in Victoria, Minnesota. Walking my talk… Love Your Life or Change It!
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⚪️⚫️🔴 BOLD GIVEBACK:
A portion of profits from HELLO BOLD ONE supports women taking bold action on their dreams and goals.
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© 2026 Ann Tatarelli Ulrich | BOLDership™ | BOLDERSHIP LLC | all rights in all media reserved.